PREFACE vi 1 The Changing Face of Business 1 2 Business Ethics and Social Responsibility 27 3 Economic Challenges Facing Business Today 56 4 Competing in World Markets 84 5 Forms of Business Ownership and Organization 114 6 Starting Your Own Business: The Entrepreneurship Alternative 147 7 Management, Leadership, and the Internal Organization 171 8 Human Resource Management: From Recruitment to Labor Relations 199 9 Top Performance through Empowerment, Teamwork, and Communication 226 10 Production and Operations Management 251 11 Customer-Driven Marketing 278 12 Product and Distribution Strategies 308 13 Promotion and Pricing Strategies 340 14 Using Technology to Manage Information 372 15 Understanding Accounting and Financial Statements 400 16 The Financial System 430 17 Financial Management 460 18 Trends in E-Commerce 485 APPENDIX A Business Law 509 APPENDIX B Insurance and Risk Management 525 APPENDIX C Personal Financial Planning 535 APPENDIX D Developing a Business Plan 546 APPENDIX E Careers in Contemporary Business 554 APPENDIX F Launching Your Career 571 GLOSSARY / NOTES / COMPANY INDEX / NAME INDEX / SUBJECT INDEX
